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The Creativity Tools Memory Jogger
A Pocket Guide for Creative Thinking

  • Break routine patterns of thinking

  • Develop ideas that work

  • Enhance traditional brainstorming methods

  • Turbo-charge continuous improvement activities

  • Surface the creative potential of all employees

This practical guide to personal action and organizational improvement can help people bring creative ideas to all parts of their jobs. It includes 10 Creativity Tools, 7 additional creativity techniques, 7 activities for exercising team creativity, and other topics related to building a creative organizational environment. The guide follows the familiar Memory Jogger(TM) format, which includes the tool's purpose, benefits, steps in construction, and critical tips. New to this guide, every tool also has a start-to-finish case example that illustrates how a tool was used and the results it produced.

Order The Creativity Tools Memory Jogger (TM) today for all your team members and start using it to inspire new and imaginative ideas for resolving long-standing problems, developing new products or services, and developing new processes or dramatic process improvements.

Contents:

How to Use The Creativity Tools Memory Jogger(TM)
Tool Selector Guide

Chapter 1: Why Do We Need Creativity?

It is Crucial for Today's Businesses
What It Means to Be Creative
The Purpose of the Creativity Tools
How to Use the Creativity Tools

Chapter 2: Setting the Stage for the Creativity Tools

What Environment Draws Out Natural Creativity?
What Behaviors Encourage Creativity?
What is the Relationship Between Creativity and Innovation?

Chapter 3: Putting the Creativity Tools into an Organizational Improvement Context

The Seven-Step Improvement Model
Integrating the Creativity Tools with Major Creativity Approaches
Alex Osborn­SCAMPER
George Prince­Synectics
Edward de Bono­Lateral Thinking

Chapter 4: The Creativity Tools

Brainwriting 6-3-5
Brainwriting Pool
Idea Card Method
Collective Notebook Method
Classic Brainstorming
Imaginary Brainstorming
Knowledge Mapping
Mind Mapping
Morphological Box
Picture Associations and Biotechniques
Problem Reformulation/Heuristic Redefinition
Purpose Hierarchy
TILMAG
Word Associations and Analogies

Chapter 5: Other Great Stuff

Seven More Ways to Be Creative. Includes Idea Matrix, Storyboards, TRIZ and Other Techniques

Chapter 6: Activities to Enhance Creativity

Seven Activities for Exercising Creativity in Teams and Individually

Appendices

Answers to Activities, References, Resource Groups, Web Sites
 

Stand 10/10BLA